Best Practices


Women and girls at risk of sexual exploitation and trafficking

“A Penny for your Thoughts”

„A Penny for your Thoughts“ is an international art project aimed at raising awareness about Human Trafficking within prostitution.

The main concept was to perceive “the thoughts” of the general public towards prostitution.

Posters with phone numbers were posted in several European cities. By dialling the number on the poster, a story of a victim is heard thus making the listener part of the project. The public was able to leave a message “thought” in the voice mail, anonymously.

A short film showed a genuine interaction of people looking for a prostitute and finding out the girl they want to speak with was abused and trafficked.

“A Penny for your Thoughts” was developed in 6 different countries: Belgium, Bulgaria, Ireland, France, Portugal, Romania.

Modern slavery and human trafficking – it’s closer than you think

“Modern slavery and human trafficking – it’s closer than you think” is an awareness campaign launched by Kent Police, UK in the global fight against modern slavery and human trafficking.

Aimed to encourage vigilance and reporting within local communities, with a message “It’s closer than you think “. Support was provided to the work of a not-for-profit organization A21, and to the promotion of Unseen UK’s National Modern Slavery Helpline.

The effective video was posted on YouTube, while infographics, posters, and wallet cards offering helpline details were printed and distributed.

Demand an end

“Demand an end” is a sex-trafficking awareness campaign run by the attorney general in Nebraska. The campaign combines posters presented in rest stops and a video on YouTube and other social media platforms.

The video shows a series of men walking through daily activities in masquerade. In each scene, their masks disappear and their faces are revealed, so their crime is “unmasked”. The video ends with a caption: “You’re not anonymous. Domestic minor sex trafficking customers are being unmasked.”

This campaign aimed to make sex buyers aware of the risk so they don’t commit the crime. “Those who pay for sex with children in dollars also risk paying in years behind bars!” was the strong message from authorities that started this campaign.


Refugees and migrants at risk of trafficking

The Most Shocking Second A Day

The campaign was modelled in “one second per day” format, where people chronicle a year of their lives via one-second clips.

A girl’s life is transformed over a year of conflict, concluding with the sentence “Just because it isn’t happening here doesn’t mean it isn’t happening”.

The refugee crisis isn’t just a story on the news – it’s happening here and now. The Syria Crisis was reframed in a Western context, to remind people that the violence in Syria is still very real.

The story of a Syrian girl was brought to the UK, showing in a powerful way how an ordinary girl’s world has fallen apart in just a year.

The dramatic video was posted on YouTube, shared via social media, and has 50 million views.

Stop the traffik – People shouldn’t be bought & sold

Combatting against the highly-organized criminal network in three countries, the digital campaign „Stop the traffik “was run in Nigeria, Libya, and Italy.

Facebook posts targeted eight hotspots along the route – 18 posts in six languages across hotspots: French, Arabic, English in Libya; Pidgin, Hausa in Nigeria; Italian in Italy. The aim of these posts was to raise awareness of exploitation on the ground, and with an option to click on ‘Learn More’ was enabled access to intelligence posts on the STOP THE TRAFFIK website, information & resources.

Besides, social media activities, two radio ads run on three radio stations to reach rural vulnerable communities.

As a result of the campaign, 1.4 million people are reached, 54 local partners were engaged, 44+ unique pieces of intelligence were received and 2 community Facebook groups were established and still operating.

Tu Vida Cambia / Your Life Changes

#TuVidaCambia campaign was launched in Colombia to protect Venezuelan migrants and refugees from becoming victims to trafficking and smuggling networks.

The campaign is based on a song #TuVidaCambia which is, itself, an adaptation of a popular Venezuelan folk song. The song clearly communicates prevention messages during the hard, long-lasting, and exhausting migrations of refugees and migrants passing the country who are at risk of becoming victims of human trafficking.

The campaign included also live performances and printed and digital materials with prevention messages, including digital tools such as hashtags.


Minors at risk of cyber trafficking

Childnet Digital Leaders

“Childnet Digital Leaders” is a youth leadership coaching program enabling young people to teach their peers about online security.

Schools in the UK can subscribe to an entertaining, instructional online platform that empowers and trains children and young people to educate their peers, parents, and teachers about staying safe online.

Groups of Digital Leaders complete training on an interactive, informative, and fun platform. They work through online modules, providing them with the skills they need to train and support their peers.

As the feedback to this project, 81% of teachers have noticed safer online behaviours from pupils as the result of the program, and 95% of teachers said the program has impacted on a whole-school level.

40 tools against child trafficking

The Center for Mind and Culture released “Counter-Trafficking Top 40: Tools Against Child Trafficking” a document that serves as a comprehensive list of 40 available tools that support combat the child trafficking industry. This document specifies mobile apps and websites for use by the public that can help users detect the signs of trafficking as well as be a part of attempts to resist it.

Of the 40 tools, 20 are available for public use. The remaining are designed for non-profits, private businesses, or government and law enforcement.

The list of tools is organized into five categories:

  1. Image Recognition
  2. Awareness
  3. Reporting
  4. Database Management
  5. Deep Learning & Artificial Intelligence (AI).

Safer Internet Centre

„UK Safer Internet Centre“ aims to make the internet a better place for children and young people with a wide range of activities designed for children, teachers, and parents.

Resources developed to promote the safe and responsible use of technology by children and young people are:

  • Parents’ guide to technology
  • „How to set up parent control“ handbook
  • „Trust Me “guideline for teachers
  • Cartoons dedicated to children between 7 and 11 years old, which illustrate “5 e-safety smart rules” and include a real-life smart crew of young people, who guide the animation characters in their quest, and help them make safe online decisions
  • „Picture This“ as a practical educational sexting resource that addresses and questions the sensitive issue of sending sexually explicit messages or photos electronically for 11-16-year-olds
  • „Digiduck’s Big Decision“ as an engaging online safety story for young children aged 3-7
  • „Crossing the Line: PSHE toolkit“ as a practical online safety tool with films and lesson plans to explore online issues with pupils aged 11-14 years old
  • „Cyberbullying: Understand, Prevent and Respond“ as a guide for schools

Tips for the awareness campaigns on these topics